| Thursday, December 27, 2007
| Critical Promotion Mistakes People Make With Articles
|Critical Promotion Mistakes People Make With Articles
by: Jim Edwards
Did you realize that writing and publishing articles online
represents one of the best-kept website traffic secrets?
It's true! In fact, if you learn some basic principles, you
can drive thousands of visitors to your website without
spending any money on advertising. Publishing articles not
only establishes you as an expert in your chosen field, but
also allows you to fly under the natural "radar defenses"
your prospects have against advertising.
But, beware! My experience as a syndicated newspaper
columnist has shown me that people who would otherwise
succeed massively promoting with articles actually fail
because they consistently make one or more of these five
Mistake #1 - NOT Defining Your Target Audience
Many article authors make the serious mistake of not
clearly defining a niche audience before writing their
article. Successful article authors always know the exact
"niche" audience they want to reach before they write the
When targeting your audience, remember this rule: Narrow
and Deep! Always pick an audience with a specific,
pressing, or major interest in a narrow topic!
Mistake #2 - Spamming Ezine Editors
In their desire to cover as much ground as possible, many
article authors resort to spam techniques for submitting
their articles. Instead of tightly targeting appropriate
ezines that cater specifically to their audience, these
authors try to hit "everyone."
By trying to save time, they actually waste every minute
spent writing their article because most ezine editors will
just delete their submissions as spam!
Mistake #3 - Milktoast Topics
You can write the best article in the world, but if your
headline doesn't grab a reader's eyeballs and pull them
into your article - you lose!
Article authors should spend at least half as much time
writing the headline as they spend writing their actual
In fact, an "average" article can get superior results
simply from having a great headline at the beginning.
Mistake #4 - "What's In It For Me"
If they manage to make it past the first 3 pitfalls, many
article authors trip on their shoelaces at this stage of
the process! Don't write about what you want to write
about, only write on topics of high interest to your target
In other words, give them exactly what they want and they
will love you. Nobody cares how much of an expert you rate
on a particular topic until they know you can deliver
information they need in a way they can use - now!
Mistake #5 - "No Shoe Polish"
You could write an article worthy of the front page of the
Wall Street Journal, but as soon as somebody spots a typo
or misspelling, they immediately put your article lower
than a Sunday sales circular.
Seriously, if you want to undermine all the good you can do
with a great article, send it out without proper spell-
No matter what product or service you sell, once you
understand the promotion power of free articles, you'll
never look at website traffic generation the same way.
But remember, if you abuse the power, spam ezine editors,
or blatantly pitch people instead of providing real
information, you might as well skip the whole process
About the author:
Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, "Turn Words Into Traffic,"
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
Simple "Traffic Machine" brings Thousands of NEW visitors to
your website for weeks, even months... without spending a
dime on advertising! ==> http://www.turnwordsintotraffic.com
Labels: Promotion Mistakes
|posted by Beebee @ 12:04 AM
| Sunday, December 16, 2007
| Refinancing your Mortgage
|Refinancing your Mortgage
When people are a little short on cash, the fixed resources around can be a lot of help. A good place to get a huge amount of money will be mortgage refinance the home.
If the person bought a home for $120,000 and has only paid about $40,000, mortgage refinancing can pay back the old loan and use the excess for something such as college tuition.
Some people were able to get mortgage refinancing at a lower interest rate than the first loan, which is considered to be a good bargain. There are many companies that offer such services. If the person doest have time to find a lender, one can hire a broker do all the work.
There are many places where the person can get in touch with a broker. Some can be found while searching through the Internet. The state and local boards may also have a list of those the individual can call.
Some real estate agents or perhaps friends and family who have been in situation before can also refer someone to talk to.
The brokers should be called and asked how many lending firms has the company worked with and how many clients have been served. The services by these people are not free so it will be nice to know if payment is based on a flat fee or is taken from a percentage of the mortgage amount.
The person should look at the knowledge of the lender, the terms and conditions, the interest rate and the other fees that come with getting a loan. The individual should read this carefully document first before signing anything.
There are a lot programs that are applicable in this situation. The person can ask if there are any special rates that can work especially for first time buyers.
The person should keep in mind that the broker is just a middle person and not the one who will give the loan. If the board of realtors where the person resides does not have a list of brokers that can help, then calling the National Association of Mortgage Brokers for the state can help.
A lot of people who decide to mortgage refinance for the first time will be told by the broker that payment is based on the percentage of the loan. This is not that heavy since it is only 1% of the whole amount, which can be paid off later on.
If the broker insists on payment upfront, the person should pay using a credit card. This will make it easy to question the said transaction and get the money back should this specialist not satisfy the needs of the borrower.
People need the help of a broker especially if the person already has a bad credit rating with banks and other institutions. By being able to find someone who does this very well, the owner of the house will be able to get the money needed to pay off the previous loan and use that as tuition for school.
There are two ways to get mortgage refinancing. The first will be to work directly with the mortgage company as soon as one is found. The other will be through a broker who will set up a meet then work happens from there.
Jana Duit Online
|posted by Beebee @ 9:11 AM
| Tuesday, December 11, 2007
| Affiliate Programs
by: Helen Peshkova
RichTrack.com explains what affiliate marketing is all about and how much money you can make. RichTrack.com will help you to become an affiliate. RichTrack.com has reviewed the best Affiliate Program Providers (APPs) and here you can find our top APPs ranking. Also you find a lot of resources which help you to promote merchant’s products and get money in the lucrative world of affiliate marketing.
Affiliate marketing is a type of marketing in which revenue sharing between online merchants and online salespeople (affiliates), whereby compensation is based on performance measures, typically in the form of sales (Pay Per Sale), clicks (Pay Per Click) and impressions (Pay Per Impressions).
Merchants run affiliate programs to generate leads and sales from other Web sites. They pay an affiliate to generate sales from a button, banner, or link placed on affiliate’s website, newsletter, e-mail or pay per click ad. For example, if a site owner signs up for any merchant’s affiliate program, he will receive banners or links from this merchant that he can place anywhere on his site. Then, if a visitor clicks on this banner or a link on his site and buys something, he will receive a commission.
The introduction of affiliate programs in the late 1990s brought Internet marketing to a new level. The first companies that offered these programs saw sales increase dramatically. These companies basically get free advertising and only pay their affiliates a percentage of the sales they generate. It's a win-win situation for the company that runs the affiliate program.
Now there are thousands of companies in hundreds of industries that will pay commissions to you for sales, leads or impressions.
How does it work?
1. First of all you are looking for products and services sold online and used an affiliate program.
2. Then you should sign up for free as a reseller (affiliate). How to become an affiliate you can find below.
3. After that you should advertise these products and services. How to promote them you can find below.
4. After all you’ll receive commission checks.
How to become an affiliate?
There are two ways to become an affiliate:
1. Some merchants have their own affiliate programs. You can join them on their sites.
2. But the most typical is to use Affiliate Program Providers (APPs). There are several large APPs. They connect a lot of merchants and affiliates in different industries. APPs collect payments from merchants and consolidate affiliate reporting and payments. For example, the affiliate places links to the merchant on their website, email, newsletter, or Pay per Click ads. When a potential customer clicks through the link they are sent to a specified page of the merchant’s site. If this potential customer buys something, fills out a form, or completes any action desired by the merchant the affiliate is gotten a commission. The APP tracks all elements of the transaction.
Joining an APP is absolutely free. You should only fill out a form. The affiliate should usually wait a few days for approval, sometimes applying is automatic. You can find the Top APPs at http://www.RichTrack.com.
Affiliate Programs are the ideal way to get money quickly and easily online:
You don’t need to launch a new product;
You don’t need to handle any products;
You don’t need physical inventory;
You don’t need a huge investment. You can start with $10 and 2 hours a week;
You don’t need a website because you can use Pay per Click ads.
The very important disadvantage is a low click-through to conversion rate.
Only a few percent of your visitors will click on a banner or link; of that percentage, a few percent will actually buy something. It can be disheartening to see that there have been thousands of visits to your site, and only small percent of them have bought something you promote.
Recommendation: If you focus on the affiliate programs to the theme of your site and the interests of your audience then the better the results you will achieve. Also text links, "odd" ads (i.e. advertising that doesn't immediately look like advertising) will generally give rise to much better results than banners or buttons.
You should be reliant on a merchant's ability to sell to the visitors the products that you're promoting. Of course you can improve the chance of a sale by effectively pre-selling the product or service, but it's still up to the merchant to close a sale. And if they don't sell anything to your visitors, you get nothing.
Recommendation: Before promoting any product you should learn it and decide for yourself: “Would I buy it?” If the answer is “Yes” that's greate, but if “No” you should look for better productsto promote.
You can find books to read first and AdWords helping tools at http://www.RichTrack.com.
About the Author
Written by Helen Peshkova, RichTrack.com.
http://www.RichTrack.com is one of the first business oriented education portals. It's the leading online business information network for millionaires. The goal of RichTrack.com is to present business content in a professional, helpful and practical format that helps you getting rich.
Labels: Affiliate Programs
|posted by Beebee @ 9:28 PM